2. Standards:
a level of quality or attainment.
"their restaurant offers a high standard of service"
synonyms:    quality, level, grade, caliber, merit, excellence
"the standard of her work"

The term leader should be synonymous with the word standard. It would be a natural assumption that if one is a leader, then they should set a standard. In today's ever changing society that is often the farthest thing from the truth. What was once a standard has now been morphed into a sort of suggestion. Truth is truth. There should be no variation to it. Either it is true or it is not. Then the standard is truth. Nowadays it seems like truth is what we want to make it and it can be ever evolving. If that be the case, then there is no standard; hence no truth.

If we are going to be leaders with the wherewithal to transcend the times, then we need to not only have a standard but set it as well. Every leader must hold themselves personally accountable and to a much higher standard than that of others; even other good leaders. The core to a leader setting a high standard are his/her own morals and values that are uncompromising and forward facing. The standard cant be something that is kept on the back burner nor hidden for convenience. It must be open and evident for all to see for it true lay to be a standard.

“The quality of a leader is reflected in the standards they set for themselves.”
Ray Kroc